This session shows where procurement meets the market! A key aspect of successful public procurement of innovation is to encourage innovative (small and medium-sized) companies to bid for tenders. The projects AI4CITIES, URBAN AGENDA and PROCURE2INNOVATE have gathered practical experience in engaging the market and want to share those resources. Given that there is no one-size-fits-all solution, input from attendees will be highly appreciated. There will be a lot of interaction and no PowerPoint presentations!