Future of European wine shipping in the European Single Market: a best practice from the European Moselle valley - 12WS21297

Tuesday, October 12, 2021 11:30 AM to 1:00 PM · 1 hr. 30 min. (CET)


Winegrowers, especially from small wineries, have to face many challenges. For the economic sustainability of their estates, it is very important for them to get more customers from neighbouring cities and countries. As a European grouping, Terroir Moselle has developed and implemented an original cross-border wine tourism package Via mosel' viamosel.com as part of an INTERREG project.

But we can't just develop wine tourism without efficient online selling and shipping of wine. Furthermore, the EEIG has worked with experts from the duties and customs administrations. The outcome of this workgroup is a Handbook in German and French setting out the procedures that wine producers have to follow when shipping wine to Belgium, Luxembourg, Germany and France. Due to this work, it appears that the current rules make shipping small quantities of wine to another Member State very complex.

The EEIG requires an improvement of Directive 2008/118/EC and its implementation in the countries of the Greater Region. It is very complicated and expensive for wine producers to register and pay duties, particularly for direct selling to end consumers in another EU country. The rates are different in each Member State and the development of new markets in other countries requires a considerable amount of knowledge. Furthermore, most of the time the information is only available in the local languages.

In this workshop, the speakers will discuss the various options for making selling wine to private customers in other EU Member States easier without involving any loss of taxes for the states.

  • State of play of shipping wine to other Member States and presentation of the Handbook "Wine shipping in the Greater Region"
  • Presentation of three possible improvements to the rules, suggested by Terroir Moselle EEIG
  • Discussion

The EEIG aims to expand its work on this topic to other wine producing Member States and will be glad to hold a discussion during this workshop with representatives from other wine regions.

Please send us your questions and suggestions for improving the situation of selling wine to end consumers a week before the event.





Groupement Européen d'Interêt Economique Terroir Moselle (GEIE Terroir Moselle)
Deutsch (DE)English (EN)Français (FR)


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