Digital realities in tourism - 13WS22141

In the last few years augmented reality and virtual reality have become mainstream technologies in various sectors, particularly in tourism, as these digital realities have a role to play at all stages of the customer's journey.

Before the stay: to reassure, inspire and promote.
During the stay: to offer COVID-safe, fun/new experiences, tell stories or explain history.
After the stay: to collect feedback and improve what's on offer, and to spread word-of-mouth publicity.

Hear about concrete case studies from our experts!